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Rajesh Unadkat

Founder and CEO

Ardira

Currently at Ardira, helping organizations automate business processes on the Salesforce ecosystem.


Product and Engineering leader with experience building products and solutions with customer success always being the primary goal. Prior to Ardira, I lead Aruvio with the vision to provide customers with a cost-effective and easy to use GRC (Governance, Risk, and Compliance) cloud solution. Aruvio was the first company to offer a comprehensive GRC platform natively built on the force.com platform (by Salesforce), and enterprise-class scalability, security, and mobility. I led the product strategy, oversaw architecture and development teams. I also contributed in the areas of inbound sales, professional services, marketing and financial management.


Achievements/Strengths

• Software Development Life cycle Experience in enterprise (B2B) and Consumer (B2C) software

• Define product requirements, working with customers, prospects, and industry trends

• Build easy to use, configurable, scalable, and reliable software solutions

• With strong technical background, provide influencing input in product design and architecture

• Build and manage off-shore development teams & operations

• Build and manage technology partnerships

• Managing large scale projects in cross-functional team environment


Key Areas of Experience

• Specialties: Product Vision & Management, Product Marketing, Business Development, Software Architecture and Development, Engineering Management, User Experience, Customer Support and Services, Sales & Marketing enablement, Information Security, Regulatory Compliance and Risk Management, Cloud Software and Services

Rajesh Unadkat
AppExchange
July 9, 2025 - Industry Day
2:30 PM - 3:15 PM
Genie Room
Beyond the Submit Button: Crafting Surveys That Drive Action

While surveys remain critical for understanding customer needs, traditional approaches often fail to engage users - a key challenge for customer first, marketing leaders. In our session, we will explore how thoughtful design and strategic automation transform survey completion from obligation to opportunity. Attendees will learn how to craft mobile-first surveys that respect user time while maximizing response quality. Discover how intelligent question sequencing, smart triggers, and personalized follow-ups can create meaningful interactions that drive business growth for your org. We'll explore the psychology behind effective survey design, from question framing to incentive structures that drive completion without compromising data integrity. Beyond design, we'll demonstrate how Salesforce integration automates response handling, creating seamless workflows that turn feedback into action. Attendees will better understand how mapping survey responses to Salesforce objects enables real-time customer insights and automated follow-up sequences that close the feedback loop. No one wants to take a survey, but after this session, attendees will be equipped with new tools to make surveys work for both your team and your users.

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