top of page
#BuckeyeDreamin
Patrick Fendt
CEO and Chief Salesforce Architect
Platform Technology
Patrick has an extensive background in software architecture and development, and he was a Salesforce employee (Program Architect) for almost 10 years. Patrick left Salesforce and founded Platform Technology, Inc. (a Salesforce AppExchange ISV) in May 2023 and focuses on making it very easy for customers and consultants to adopt and implement Salesforce Best Practices. Patrick is also an inventor and author and has over 30 years of experience in the software industry in various roles -- focusing primarily on platforms, integration middleware, application management, and AI.
Artificial Intelligence
July 9, 2025 - Industry Day
11:05 AM - 11:50 AM
Cloudy Room
Demystifying Salesforce AI: Capabilities, Licensing, Costs, and Best Practices
This session will help you navigate the vast landscape of Salesforce AI tools, breaking down what each capability offers and the associated licensing and costs. We'll explore best practices for leveraging AI effectively across various domains, including Einstein for Sales, Einstein for Service, Agentforce, Einstein Assessors, and the Einstein Platform (Recommendation Builder, Prediction Builder, Einstein Bots). Additionally, we'll cover Einstein Search and other key AI-powered features to help you maximize value and drive intelligent automation in your Salesforce environment.
bottom of page