Salesforce Events play a crucial role in real-time data processing and system integrations, but understanding when and how to use them effectively can be challenging. In this session, we’ll break down what Salesforce Events are, explore the differences between the Streaming API and the Pub/Sub API, and discuss their best applications both inside and outside the Salesforce ecosystem. We'll cover key use cases within your Salesforce org, including how Lightning Web Components (LWC) can leverage events for seamless user experiences, as well as how event notifications and updates can improve business processes. Additionally, we’ll dive into the best practices for integrating Salesforce Events with external systems to ensure smooth, scalable, and efficient data exchange. Whether you're an admin, developer, or architect, this session will provide practical insights to help you harness the power of Salesforce Events effectively.