Strategies for Creating, Maintaining and Distributing Data Throughout a Multi-System Enterprise SYNOPSIS: Session will explore factors influencing strategic data approach for the Salesforce Sales & Service platfrom in a multi-system enterprise. Topics will include: -- Record vs Reference: Deciding when Salesforce should own vs consume data -- Data Sharing/Consumption Patterns: Solution options based on volume, frequency of change, format and intended use(s) across the enterprise -- Data Integrity: establishing controls and review to ensure data remains synchronized between Salesforce and enterprise systems