As CEO of Elements.cloud, he is passionate about providing the tools and training to help customers reduce the risk and improve the adoption of their Salesforce implementations. He’s been a Salesforce customer over the last 20 years and a regular speaker at Dreamforce, World Tour and Dreamin’ events.

He was co-founder and CEO of NimbusPartners, a BPM software company for 15 years that was a Salesforce reference customer. He guided the company from a start up to a successful exit into TIBCO. He was on Microsoft’s Worldwide Partner Advisory Council for 4 years and spoke in their World Partner Conference keynote. At TIBCO he was Chief Evangelist reporting to the COO.

Prior to that he ran major high risk client programs for Accenture for 12 years. His largest program had a team of 500 in central UK Government which is as challenging as it sounds.

Ian is the author of 10 books and a prolific blogger with a rare ability to make the complex seem simple. This makes him a popular and entertaining speaker who challenges his audience to see things differently. He is working on his next book: Tilt Marketing: a sidelong glance at business.