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Brad Rall

Lead IT Analyst - Digital Transformation

Cumberland Mutual

Brad began his IT journey as a “Programmer Trainee” and quickly advanced to Manager with 18 reports by age 22. Over a 30+ year career in insurance IT, he has become a Salesforce leader at Cumberland Mutual, frequently speaking at Salesforce events.

Brad Rall
Industry - Financial Services
July 9, 2025 - Industry Day
11:05 AM - 11:50 AM
Codey Room
Big Impact, Small Team: How a 180-Year-Old Insurer is Driving Digital Transformation with Salesforce

Check out how a 180 year old insurance company is using Flow and the Salesforce platform for digital transformation that rivals companies 100x their size with a team of 3 developers. CRM, Flow, AgentForce, Experience Cloud, Financial Services Cloud, Claims, Marketing, Customer Service, etc. I spoke on some of this at the NYC World Tour and I've done a couple webinars for Salesforce. My brother Kevin and I did a joint webinar for Salesforce and he might be willing to join me for a similar session.

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