With 20+ years of experience, Betsy brings diverse experience in optimizing marketing, sales operations, and technology solutions. Her success lies in shaping strategic roadmaps to enhance commercial performance while minimizing resource expenditures. She has worked on both the technology and business sides, providing her with unique understanding of the challenges and drivers in both areas. Betsy is a Key Account Manager and the Salesforce Practice Lead for Centric Consulting’s Columbus office. Prior to joining Centric, she worked in several manufacturing and service organizations, helping lead commercial technology system implementations and transformations.