Discover how to leverage your Marketing Cloud Engagement skills to navigate the newly emerging Marketing Cloud Growth platform. Uncover the practical tactics, transferable techniques, and strategic insights necessary to scale your marketing cloud impact. Explore the advantages and potential pitfalls, and decide for yourself whether Marketing Cloud Growth is a friend or foe to your hard-earned marketing cloud skills. Why it's important: Marketing Cloud Growth being a new platform, and its association with the Lightning project presents both risks and benefits for Marketing Cloud consultants, depending on their perspective. As Marketing Cloud Growth becomes increasingly popular, these consultants will find themselves competing with numerous Salesforce developers, which may dilute their niche focus. The best approach is to be an early mover by upskilling on the platform, thus leveling the playing field instead of being at a disadvantage.