Adam Franklin is a Technical Architect at Hike2, where he collaborates with clients and colleagues to streamline systems, improve processes, and find practical solutions to business challenges. He has been part of the Salesforce ecosystem for nearly a decade, taking on roles ranging from technical architect and lead developer to analyst, administrator, and team lead—sometimes all at the same time! While Adam enjoys tackling technical puzzles, he’s learned that the biggest challenges often aren’t just about technology—they’re about people, processes, and change. He believes that good solutions start with understanding the real needs of users, not just adding new tools. This perspective has led him to focus on change management, governance, DevOps, and business requirements, topics he frequently speaks about at Salesforce community events. Adam enjoys helping teams work more effectively, whether that means finding better ways to reason through complex systems, improving collaboration, or having better conversations about what’s needed.