Time & Location

Welcome to Buckeye Dreamin’ 2025! 🎉 Head over to the registration desk to check in, grab your badge, and get all the details you need for an amazing event. Need help? Our awesome volunteers are ready to assist! Whether it’s directions, event info, or just a friendly high-five, they’ve got you covered. 🙌 Let’s make this the best Buckeye Dreamin’ yet—get your registration packet and get ready! 🔥🎟️

Our amazing sponsors help make Buckeye Dreamin’ 2025 possible—now it’s time to show them some love! 💙 Head over to the exhibit hall to check out their booths, grab some swag, and learn how their solutions can take your Salesforce game to the next level. 🔥 Don't forget to stamp your Sponsor Passport! 🔥 Visit each sponsor, get your passport stamped, and you’ll be entered to win an awesome prize at the end of the event! 🎟️🏆 Whether you’re looking for new tools, expert advice, or just some great conversations, our sponsors are here to help. Go say hi, collect those stamps, and make some valuable connections! 🚀

We are beyond thrilled to kick off Buckeye Dreamin’ 2025 with all of you—Salesforce innovators, admins, developers, partners, and trailblazers from across Ohio and beyond! This event is all about community, collaboration, and big ideas, and there’s no better way to start than by connecting with fellow Dreamers right here at our Welcome Reception. Over the next few days, you’ll dive into inspiring sessions, hands-on learning, and game-changing conversations—but tonight, it’s about relaxing, networking, and having fun! So grab a drink, meet new faces, reconnect with old friends, and get ready for an unforgettable Buckeye Dreamin’ experience. Thank you for being here, for bringing your energy, and for making this community what it is—one of the best in the Salesforce ecosystem. Let’s make this an event to remember! 🚀🔥 Enjoy the evening, and welcome to Buckeye Dreamin’ 2025! 🎉🍻

Head over to the registration desk to check in, grab your badge, and get all the details you need for an amazing event. Need help? Our awesome volunteers are ready to assist! Whether it’s directions, event info, or just a friendly high-five, they’ve got you covered. 🙌

🍳 Rise & Shine, Buckeye Dreamers – Breakfast is Served! ☕🥐 Fuel up for an action-packed day at Buckeye Dreamin’ 2025 with a delicious breakfast! Grab some coffee, enjoy a bite, and connect with fellow attendees before sessions kick off. Start your day right—great conversations, great food, and plenty of Salesforce magic ahead! 🚀

Our amazing sponsors help make Buckeye Dreamin’ 2025 possible—now it’s time to show them some love! 💙 Head over to the exhibit hall to check out their booths, grab some swag, and learn how their solutions can take your Salesforce game to the next level. 🔥 Don't forget to stamp your Sponsor Passport! 🔥 Visit each sponsor, get your passport stamped, and you’ll be entered to win an awesome prize at the end of the event! 🎟️🏆 Whether you’re looking for new tools, expert advice, or just some great conversations, our sponsors are here to help. Go say hi, collect those stamps, and make some valuable connections! 🚀

Welcome to Buckeye Dreamin’ 2025! Join us as we kick off this exciting event with opening remarks that set the stage for two days of learning, networking, and innovation within the Salesforce community. We’ll highlight key themes, industry trends, and what to expect throughout the conference. Following the welcome, we’ll introduce our keynote speaker, whose insights will inspire and energize attendees as we embark on a journey of growth and discovery. Don’t miss this powerful start to Buckeye Dreamin’ 2025!

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☕ Morning Break Time! 🚀 Take a breather, grab some coffee, and recharge before the next round of awesome sessions at Buckeye Dreamin’ 2025! This is the perfect time to connect with fellow attendees, visit our sponsors, and swap insights with your fellow Salesforce pros. Enjoy the break—more learning, networking, and innovation coming up! 🔥💡

AI is transforming business, but what does that really mean for leaders? In this panel, executives share their firsthand experiences—how they first engaged with AI, where it delivered impact, and the challenges they faced along the way. Panelists will discuss real-world applications, from automation to predictive analytics, highlighting successes and unexpected hurdles. They’ll explore common adoption challenges, such as resistance to change, ethical concerns, and system integration issues, offering strategies that worked. As AI reshapes roles and decision-making, the discussion will turn to the evolving skill sets leaders need and where AI is headed next. The session will wrap up with each panelist sharing their top advice for executives looking to harness AI effectively. Expect a candid, insightful conversation with practical takeaways on making AI work in the real world.

We live in a world where most of us are exposed to streams of inputs from multiple highly connected and always-on digital communication tools. While these can be convenient, the always-on nature of these tools can exact a toll on our cognitive resources. Does it have to be this way? This talk will take a look at our modern relationship with technology, how we use these tools, and the impact that this has on both our work and our life. By considering our choices, we will explore opportunities to create conditions that support innovative thinking.

Great design starts with great processes. In this session, we’ll explore the benefits of Process-Led Design and how it can transform the way organizations approach business analysis, system implementation, and operational efficiency. Through real-world examples, we’ll showcase how this methodology enhances clarity, reduces risk, and accelerates project success. Whether you're a seasoned Business Analyst or just starting to refine your approach, this session will provide valuable insights into making process-driven decisions that lead to smarter, more scalable solutions.

Let's explore Marketing Cloud Features for Account Engagement Just as you finally cracked Marketing Cloud Account Engagement (f.k.a Pardot), you've started seeing this banner on your Account Engagement Dashboard about Marketing Cloud features. It looks like you have access to it, as an Account Engagement client but, well, now what? Together, we will explore those Marketing Cloud Growth Edition capabilities and explore: 1. How to connect Account Engagement and Data Cloud. 2. Setting up Marketing Cloud Growth for your Users. 3. Diving into the new Consent and Subscriptions objects. 4. Take a spin around Campaigns in Marketing Cloud Growth. Are you ready?

AI is transforming the way businesses operate, but where do you start? In this session, we’ll explore the fastest and most impactful ways to leverage Salesforce’s AI products, including Einstein for Sales and Service, as well as Agentforce. You’ll get a practical framework for selecting high-value, quick-start use cases that drive immediate results. Whether you're looking to enhance productivity, improve customer interactions, or streamline operations, this session will equip you with the insights and strategies to kickstart your AI journey with confidence.

Salesforce org health isn’t just about hitting the right metrics—it’s about understanding why those metrics exist in the first place. In this session, we’ll move beyond the numbers and dig into the reasoning behind org health indicators. Why do certain limits matter? What do common warning signs tell us about the deeper structure of an org? And most importantly, how can teams use this knowledge to make better long-term decisions instead of chasing arbitrary benchmarks? This session is designed for both newcomers looking to understand org health at a foundational level and experienced professionals who may have been focused on the numbers without questioning their impact. Expect a thought-provoking discussion that challenges assumptions and leaves you with key takeaways for improving your org’s health in a way that actually makes sense.

Git has been a mutli-year passion project to make git and the technical side of DevOps accessible for all roles. Get immersed in essential vocabulary and concepts, basic functions like pull requests and merge conflicts, and learn enough to become dangerous. This is an overview of git specifically placed in the context for an Admin and declarative developers. Plus have access to my hands-on course to self review at any time.

Discover how to leverage your Marketing Cloud Engagement skills to navigate the newly emerging Marketing Cloud Growth platform. Uncover the practical tactics, transferable techniques, and strategic insights necessary to scale your marketing cloud impact. Explore the advantages and potential pitfalls, and decide for yourself whether Marketing Cloud Growth is a friend or foe to your hard-earned marketing cloud skills. Why it's important: Marketing Cloud Growth being a new platform, and its association with the Lightning project presents both risks and benefits for Marketing Cloud consultants, depending on their perspective. As Marketing Cloud Growth becomes increasingly popular, these consultants will find themselves competing with numerous Salesforce developers, which may dilute their niche focus. The best approach is to be an early mover by upskilling on the platform, thus leveling the playing field instead of being at a disadvantage.

🍽️ Lunchtime at Buckeye Dreamin’ 2025! 🎉Time to refuel! Grab a delicious meal, relax, and connect with fellow attendees. Whether you're diving into deep Salesforce discussions or just enjoying a break, lunch is the perfect time to network and recharge for the exciting sessions ahead. Eat, chat, and get ready for an amazing afternoon! 🚀🥗🥪

This isn’t just lunch—it’s a mission.

At Buckeye Dreamin’, we’re coming together to take a stand against childhood brain cancer, and we need you in this fight. In partnership with Harleigh’s Angel – The Cure Starts Now and Nationwide Children’s Hospital, we’re raising funds to fuel groundbreaking research—and here’s the best part: every dollar you give, we’ll match.

💙 Your $10 becomes $20. Your $50 becomes $100. 💙

Together, we can turn generosity into real impact—funding the search for a cure and bringing hope to families who need it most. Join us, make a pledge, and be part of something bigger. Because today, over lunch, we’re not just talking about change—we’re making it happen.

Are you in? 🎗️

Research shows that levels of technical debt in orgs is very high - 50% of custom objects are never used, 40% of custom fields are never populated - and it is impacting the ability to make changes and implement new functionality such as Data Cloud. Using a combination of a metadata dictionary, business analysis approaches and AI there is a solution. This entertaining and educational session will provide attendees with actionable ideas that can have an immediate impact. This can ensure that future implementation effort is focused on what has the greatest impact. With Data Cloud and Agentforce at the forefront of the ecosystem's mind this is the perfect session to help the Salesforce community prepare themselves for the future.

Accessibility is everyone’s responsibility. Learn best practices for designing forms that support a range of disability and neurodiversity needs. By prioritizing accessibility in form design (because Salesforce is basically one big form), you can create experiences that are inclusive and user-friendly for everyone.

Unlock the true power of Salesforce by mastering the Bulk API, combined with Python and pandas, to extract, manipulate, and update massive datasets like a pro. You’re constantly juggling data challenges—from cleaning up records to handling complex migrations and updates. In this session, you’ll discover how Python and the pandas library can streamline data transformations, giving you the flexibility to clean, filter, and reshape datasets before seamlessly syncing them back into Salesforce with the Bulk API. Whether it’s mass updates, large-scale imports, or preparing data for better reporting, this session will equip you with actionable strategies to save time, reduce errors, and enhance your Salesforce workflows. Supercharge your toolkit with the perfect blend of Salesforce, Python, and pandas, and take your expertise to new heights!

In the fast-paced world of construction management, in-person sales teams play a crucial role in securing projects and building lasting client relationships. But keeping them connected, informed, and efficient while they’re on the go can be a challenge. In this session, we’ll explore how Salesforce Field Service can revolutionize the way construction sales teams operate—streamlining scheduling, tracking customer interactions, and ensuring seamless collaboration between the field and the office. Through a live demo and interactive discussion, you’ll see firsthand how leveraging Field Service can drive efficiency, enhance customer engagement, and ultimately lead to more closed deals. Whether you're managing a sales team or looking for ways to optimize field operations, this session will equip you with the tools to lay a strong foundation for success.

Adopting AI-powered solutions like Agentforce can transform how businesses handle customer interactions, automate workflows, and scale operations—but how do you quantify its value? We’ll walk through key ROI considerations, including time and cost savings, efficiency gains, and the impact on customer experience. We’ll also compare Agentforce to traditional fulfillment models, such as internal resourcing, outsourcing, and hybrid approaches, to help you make data-driven decisions. Whether you’re evaluating Agentforce for the first time or looking to optimize your existing implementation, this session will provide actionable insights to maximize your investment and drive measurable business outcomes.

Screen Flows are a powerful tool for creating guided experiences in Salesforce, but they come with unexpected quirks that can impact user experience and data accuracy. Did you know that screen flow field validation ignores null or blank values unless the field is explicitly required? Or that redisplaying the current screen clears all previously entered data? These small but critical limitations can lead to frustrating user experiences and unexpected errors. In this session, we’ll dive into these challenges, explore why they happen, and—most importantly—show you effective workarounds to maintain data integrity and enhance usability. Whether you’re designing flows for data collection, user onboarding, or complex guided processes, you’ll walk away with practical solutions to optimize your screen flows and create seamless, frustration-free experiences.

Salesforce Events play a crucial role in real-time data processing and system integrations, but understanding when and how to use them effectively can be challenging. In this session, we’ll break down what Salesforce Events are, explore the differences between the Streaming API and the Pub/Sub API, and discuss their best applications both inside and outside the Salesforce ecosystem. We'll cover key use cases within your Salesforce org, including how Lightning Web Components (LWC) can leverage events for seamless user experiences, as well as how event notifications and updates can improve business processes. Additionally, we’ll dive into the best practices for integrating Salesforce Events with external systems to ensure smooth, scalable, and efficient data exchange. Whether you're an admin, developer, or architect, this session will provide practical insights to help you harness the power of Salesforce Events effectively.

Great teams, like great adventuring parties, thrive on collaboration, strategy, and playing to their strengths. In this session, we’ll explore how principles from role-playing games like Dungeons & Dragons can be applied to teamwork and project execution in the real world. From keeping projects on track ("Define the Quest") to fostering collaboration ("Never Split the Party") and leveraging individual strengths ("Lean Into Your Class"), you'll gain practical insights for working more effectively with your team. Learn how to tackle challenges, grow your skillset organically ("Level Up!"), and navigate obstacles that might feel like boss battles. Whether you're an admin, developer, or consultant, these RPG-inspired strategies will help you build stronger teams and complete your own epic quests—one project at a time!

☕ Afternoon Break – Time to Recharge! 🚀 You've been soaking up Salesforce knowledge all day—now it's time to grab a coffee, stretch your legs, and refuel! Get some snacks, networking, and a little downtime before we dive into the next round of sessions. Take a breather, connect with fellow Dreamers, and get ready for more great content ahead! 🔥💡

AgentForce AgentForce AgentForce! Like the movie Beetlegeuse taught us, say it three times and it will appear - but how far does the reach go? In the often overlooked world of Salesforce Talent Acquisition, AgentForce is more than just a buzzword. Come learn how AgentForce can assist in the recruiting process by automating repetitive tasks like candidate screening, initial outreach, and scheduling interviews. This allows recruiters to focus on the more strategic aspects of the hiring process, ultimately enabling them to reach a larger pool of candidates faster and with personalized communication while maintaining a human touch; essentially acting as a "force multiplier" for recruiters by handling administrative tasks at scale.

In this session, Salesforce admins will discover the essential concepts of DevOps, taught from a non-developer's perspective. Embracing the mantra "Know Enough to Be Dangerous," attendees will learn the basics of DevOps principles that enable effective communication and collaboration across teams. This approachable session will demystify DevOps jargon and provide practical insights, empowering participants to engage in conversations with developers and operations teams confidently. By the end, you’ll walk away with the foundational knowledge needed to contribute to discussions about workflows and processes, helping bridge the gap between technical and non-technical team members.

Salesforce architects face unique challenges in safeguarding sensitive data. This presentation dives into ten proven methods to fortify Salesforce environments against cyberattacks, focusing on architectural decisions that create a robust security framework. We'll explore advanced techniques such as multi-factor authentication, session management, and VPN integration, demonstrating how these elements can be seamlessly incorporated into your Salesforce architecture. The discussion will also cover the critical role of sharing settings and object-level security in maintaining data integrity. We'll examine how to leverage Salesforce's Health Check tool to assess and enhance your security posture and discuss strategies for conducting regular security audits. This session aims to equip architects with the knowledge to design Salesforce systems that are not only functional but also inherently secure.

Join a seasoned Salesforce veteran as they take you on a journey through two decades of evolution, innovation, and lessons learned in the Salesforce ecosystem. From the early days of simple CRM to the expansive, AI-driven platform it is today, this session offers a unique perspective on how Salesforce has transformed—and how those working with it have had to evolve along the way. Expect insightful anecdotes, hard-earned wisdom, and a few cautionary tales about navigating change, staying relevant, and embracing new technologies without losing sight of the fundamentals. Whether you're a newcomer looking for guidance or a seasoned professional seeking validation (or just a good laugh), this session will provide a thought-provoking and entertaining retrospective on a career spent in the cloud.

Learn essential strategies for a successful data cloud implementation. This covers best practices, common pitfalls to avoid and key considerations for optimizing performance, security and scalability.

Explore the fundamentals of Salesforce’s New Global Styling Hooks, discover best practices for custom style development, avoid common missteps, and learn how to modernize legacy code effectively, helping you prepare for SLDS 2 and our new Design System theme, Cosmos!

Let's take a walk through some code together, as we look at the making of SwapMySwag - a community app built on the Heroku platform. We'll cover platform decisions, design considerations, and the highs and lows of building apps without the safety net of the core Salesforce platform.

Scope creep can derail even the most promising Salesforce projects. Drawing from extensive enterprise implementation experience, this session provides practical strategies to identify, manage, and prevent scope issues before they impact delivery and business cost. Leveraging real-world use cases, attendees will gain new strategies for how to establish project guardrails through effective discovery, stakeholder alignment, communication infrastructure, and more. This session is perfect for rising consultants and project leaders seeking to strengthen their project management capabilities, new skills for combating scope creep and delivering projects on time with confidence.

🎳 The Dreamin’ Reception at Star Lanes Polaris! 🎉After a full day of learning and networking, it’s time to unwind, have fun, and keep the connections going! Join us at Star Lanes Polaris for the Buckeye Dreamin’ 2025 Reception, where you can enjoy bowling, arcade games, great food, and drinks with your fellow Dreamers. This is your chance to relax, celebrate, and make lasting memories with the amazing Salesforce community. Don’t miss out on the fun—see you at Star Lanes! 🎯🍻🎳 🚀

Head over to the registration desk to check in, grab your badge, and get all the details you need for an amazing event. Need help? Our awesome volunteers are ready to assist! Whether it’s directions, event info, or just a friendly high-five, they’ve got you covered. 🙌

🍳 Rise & Shine, Buckeye Dreamers – Breakfast is Served! ☕🥐 Fuel up for an action-packed day at Buckeye Dreamin’ 2025 with a delicious breakfast! Grab some coffee, enjoy a bite, and connect with fellow attendees before sessions kick off. Start your day right—great conversations, great food, and plenty of Salesforce magic ahead! 🚀

Our amazing sponsors help make Buckeye Dreamin’ 2025 possible—now it’s time to show them some love! 💙 Head over to the exhibit hall to check out their booths, grab some swag, and learn how their solutions can take your Salesforce game to the next level. 🔥 Don't forget to stamp your Sponsor Passport! 🔥 Visit each sponsor, get your passport stamped, and you’ll be entered to win an awesome prize at the end of the event! 🎟️🏆 Whether you’re looking for new tools, expert advice, or just some great conversations, our sponsors are here to help. Go say hi, collect those stamps, and make some valuable connections! 🚀

Join us for an energizing kickoff with our morning keynote introduction. We’ll set the tone for the day ahead, reflecting on key insights from the conference so far and what’s still to come. Get ready to be inspired as we introduce our keynote speaker, whose expertise and vision will leave you with fresh perspectives, actionable takeaways, and the motivation to make the most of your Salesforce journey.

The rise of artificially-intelligent agents will reshape the economic landscape, heralding a fundamentally new economy, an “agentic economy” where most transactions occur autonomously. In this world, each individual will be supported by thousands of AI agents, amplifying personal productivity to unprecedented levels. The traditional structures of employment will shift, with employees potentially reporting to AI supervisors and bureaucracies giving way to an "agent-ocracy"—a decision-making system that operates with minimal--if any--human intervention. Cities, too, will function autonomously, leveraging sensors and AI-driven decision-making to manage infrastructure and services, such as dispatching fleets of autonomous snow removal vehicles in real-time. This transformation raises fundamental questions: What role will humans play in an economy dominated by intelligent agents? What does "work" mean in an agentic economy? How will the wealth generated by these autonomous systems be distributed? What will be the politics of the agentic economy? The service sector and care economy, long reliant on human labor, will be profoundly disrupted, necessitating new economic theories to account for agent-driven productivity and decision-making. Furthermore, as AI agents become core participants in cognitive labor, the very nature of knowledge work will evolve, indeed redefining the meaning of "knowledge." This presentation explores the implications of an agentic economy, addressing both its potential benefits and the challenges it poses to existing economic and social frameworks.

☕ Morning Break Time! 🚀 Take a breather, grab some coffee, and recharge before the next round of awesome sessions at Buckeye Dreamin’ 2025! This is the perfect time to connect with fellow attendees, visit our sponsors, and swap insights with your fellow Salesforce pros. Enjoy the break—more learning, networking, and innovation coming up! 🔥💡

With over 2 billion monthly users, WhatsApp is one of the most popular messaging platforms in the world. Join us in this interactive session to learn how to create powerful conversational responses from messages originated from WhatsApp utilizing the power of Agentforce.

This session will provide an in-depth perspective on how Salesforce is transforming the insurance industry across carriers and brokers. We’ll discuss its role in enhancing marketing, distribution, sales, service, and claims management—supercharged by AI and Agentforce. Learn how cutting-edge automation, predictive insights, and intelligent workflows are reshaping customer engagement, streamlining operations, and driving efficiency at scale.

Utilizing Hands on Connect, integrated with Salesforce, has allowed us to streamline operations, enhance efficiency, and continuously improve the volunteer management system for The Ohio State University Extension Master Gardener Volunteers. Collaborating with Summit has allowed us specific customizations which facilitated in flexible volunteer reporting and continuous volunteer engagement. We will discuss our journey, from discover and implementation of Salesforce, to our challenges and successes in utilizing the front facing Hands on Connect with our over 3000 volunteers.

Consultants face the overwhelming task of evaluating numerous AppExchange apps (5,166+!). This session shares how SharinPix is using Trialforce to showcase our app’s features, present common use cases, clarify its pricing, and quantify the configuration required – keeping consultant evaluation time and effort to a minimum. But building a Trialforce trial is more than a bit confusing – so the session will also compare other AppExchange listing options, how Trialforce differs from them, and then outline Trialforce best practices, hurdles, delivery options, result measuring, and the challenges that currently remain.

This session will help you navigate the vast landscape of Salesforce AI tools, breaking down what each capability offers and the associated licensing and costs. We'll explore best practices for leveraging AI effectively across various domains, including Einstein for Sales, Einstein for Service, Agentforce, Einstein Assessors, and the Einstein Platform (Recommendation Builder, Prediction Builder, Einstein Bots). Additionally, we'll cover Einstein Search and other key AI-powered features to help you maximize value and drive intelligent automation in your Salesforce environment.

Check out how a 180 year old insurance company is using Flow and the Salesforce platform for digital transformation that rivals companies 100x their size with a team of 3 developers. CRM, Flow, AgentForce, Experience Cloud, Financial Services Cloud, Claims, Marketing, Customer Service, etc. I spoke on some of this at the NYC World Tour and I've done a couple webinars for Salesforce. My brother Kevin and I did a joint webinar for Salesforce and he might be willing to join me for a similar session.

This session provides the latest updates on how The Ohio State University is leveraging Salesforce for the Buckeye 360 initiative. We'll highlight key accomplishments, lessons learned from challenges along the way, and the roadmap for the future as we continue to enhance student and stakeholder engagement.

In this session, I will cover the key steps in developing a Salesforce AppExchange package, including effective packaging strategies and deployment best practices. I’ll also explore the benefits of choosing 1GP over 2GP, offering a more streamlined development path. By the end, you'll have the knowledge to avoid common pitfalls, speed up development, and confidently navigate the AppExchange for successful application deployment.

🍽️ Lunchtime at Buckeye Dreamin’ 2025! 🎉Time to refuel! Grab a delicious meal, relax, and connect with fellow attendees. Whether you're diving into deep Salesforce discussions or just enjoying a break, lunch is the perfect time to network and recharge for the exciting sessions ahead. Eat, chat, and get ready for an amazing afternoon! 🚀🥗🥪

As you’re enjoying your well-earned lunch break, get ready for a side of excitement with a Salesforce Demo Jam! Buckeye Dreamin’ is keeping the tradition alive with a fast-paced, no-fluff, all-action battle of innovation, just like the legendary Demo Jams hosted by the AppExchange team at Salesforce.

Here’s how it works: Our brave competitors will take the stage, one by one, with only three minutes to dazzle you with a live demo of their product. No pre-recorded videos, no endless slide decks—just pure, unfiltered innovation, shown off in real time.

The Rules Are Simple:
1️⃣ Live Demos Only – No pre-recorded magic tricks. If it doesn’t work in real-time, it doesn’t count!
2️⃣ No Slides, No Fluff – Ok, maybe just one or two to introduce themselves, but after that, it’s all about the live experience.
3️⃣ The Three-Minute Countdown – When the moderator says, "Your 3 minutes begins now," the clock is ticking. When time’s up, it’s game over. No extensions, no exceptions.

And here’s the best part—YOU get to decide the champion! Once the last demo is complete, the audience will cast their votes, and one app will walk away victorious, crowned the Buckeye Dreamin’ Demo Jam Champion!

So grab your lunch, sit back, and get ready to be wowed. Who will bring the heat? Who will fumble under pressure? And who will earn the ultimate bragging rights? Let’s find out! 🍽️🎤🔥

Join us for an in-depth look at how the Ohio Department of Job and Family Services (ODJFS) is harnessing the power of Salesforce to drive efficiency, improve service delivery, and enhance citizen engagement. Through a powerful real-world use case, we’ll illustrate how Salesforce is streamlining operations, enabling data-driven decision-making, and creating a more responsive and connected experience for the individuals and families ODJFS serves. Learn about the challenges faced, key successes, and the future of digital transformation within the department.

Strategies for Creating, Maintaining and Distributing Data Throughout a Multi-System Enterprise SYNOPSIS: Session will explore factors influencing strategic data approach for the Salesforce Sales & Service platfrom in a multi-system enterprise. Topics will include: -- Record vs Reference: Deciding when Salesforce should own vs consume data -- Data Sharing/Consumption Patterns: Solution options based on volume, frequency of change, format and intended use(s) across the enterprise -- Data Integrity: establishing controls and review to ensure data remains synchronized between Salesforce and enterprise systems

Join us as we reflect on five years of Salesforce Marketing Cloud at The Ohio State University—highlighting our journey of transformation, key milestones, and lessons learned. We'll share how we've leveraged Marketing Cloud to enhance engagement, personalize communication, and drive meaningful connections across the university. It’s an honor to return to Buckeye Dreamin’ and showcase our progress, challenges, and the road ahead.

Maximizing the value of Salesforce requires strategic planning, clear documentation, and streamlined processes. In this session, we’ll explore how Elements.cloud accelerates time to value by providing powerful tools for process mapping, documentation, and change management. Learn best practices for driving user adoption, improving org visibility, and reducing technical debt—ensuring your Salesforce implementation is efficient, scalable, and aligned with business goals.

Join for a discussion on a variety of technology issues that stem from the unique challenges and constraints of operating within a government organization. Additionally, the roundtable will discuss how Salesforce can address many of the common issues like Digital Transformation, Regulatory Compliance, Innovation, and Citizen Expectations.

In today’s competitive insurance landscape, having a unified customer view is key to delivering personalized experiences, improving retention, and driving revenue growth. This session will explore how insurers can leverage data integration, AI, and automation to gain a 360-degree view of customers—enabling smarter engagement, streamlined operations, and enhanced policyholder relationships.

Over the past year my team has begun embarking on the journey of migrating from a legacy, non-normalized, highly customized Salesforce org to a brand new Education Cloud org. Along the way many lessons of what to do and not to do have been gleaned. In this session, we will explore the key steps involved in migrating from a legacy Salesforce organization to a new Education Cloud org. Attendees will learn about the critical elements required for a successful migration, with a focus on leadership and stakeholder buy-in, data normalization, updating pipelines, and ensuring a smooth transition to the new system. Key takeaways include: Leadership Buy-In: We will discuss strategies for engaging senior leadership early in the process to align on vision, goals, and the long-term benefits of Education Cloud. As well as talk about the realities and challenges of what happens when leadership is disconnected from Salesforce and automation. Data Normalization: The session will cover best practices for auditing and normalizing legacy data to ensure a clean and structured transition to Education Cloud. We’ll highlight the importance of data consistency for accurate reporting and decision-making. Updating Pipelines: We will review the process we have taken to assess and redesign existing workflows and automation pipelines to leverage the capabilities of Education Cloud, ensuring a more efficient and streamlined process post-migration. Stakeholder Buy-In: Effective stakeholder engagement is critical to a smooth transition. We will share insights on how to communicate effectively with faculty, staff, and IT teams, as well as strategies for providing training and support throughout the migration. Including, some roadblocks we ran into with our first phase of migration of users. This session will cover lessons learned along the way of what to do and not to do, ensuring streamlined operations, and better insights for data-driven decision-making.

Join us for an insightful session on how PDF Butler enhances document generation, dynamic forms, e-signatures, and collaboration within Salesforce. As a native Salesforce solution, PDF Butler seamlessly integrates with the platform’s capabilities to streamline end-to-end workflows, improving efficiency and user experience. We’ll also explore our journey to launching our first Agentforce release on the AppExchange. Whether you're looking to optimize document processes or enhance automation, this session will provide valuable insights and best practices for leveraging Salesforce-native solutions.

As local governments strive to improve efficiency, transparency, and citizen engagement, legacy systems often create barriers to progress. Salesforce Public Sector Foundation (PSF) provides counties and municipalities with a modern, scalable solution to streamline permitting, licensing, inspections (LPI), case management, and service requests. This session will first cover the most important features of PSF, including automation, self-service portals, and real-time data insights. Then, we will explore key use cases, such as improving regulatory compliance, optimizing resource allocation, and enhancing community services. Attendees will gain a deeper understanding of key use cases, best practices for implementation, and strategies for driving digital transformation in the public sector. Whether addressing regulatory compliance, optimizing resource allocation, or enhancing community services, this session will highlight how Salesforce empowers local governments to operate more effectively and better serve their constituents.

Financial Services Cloud (FSC) is transforming the way insurance carriers and brokers manage relationships, streamline operations, and drive growth. In this session, we’ll explore why FSC is a game-changer for the insurance industry, highlighting its latest innovations and what’s on the horizon. Learn how FSC enhances policyholder engagement, improves agent and broker collaboration, and leverages AI-driven insights to optimize sales and service. Whether you're considering FSC or looking to maximize its potential, this session will provide key takeaways to help you stay ahead in the evolving insurance landscape.

Lessons learned about training and support when launching a new app in Salesforce. Session will start with a background in how we developed training materials for a new tool based in Salesforce for Ohio State University Extension then continue on to tips and tricks for using tools inside and out of Salesforce to help users learn.

While surveys remain critical for understanding customer needs, traditional approaches often fail to engage users - a key challenge for customer first, marketing leaders. In our session, we will explore how thoughtful design and strategic automation transform survey completion from obligation to opportunity. Attendees will learn how to craft mobile-first surveys that respect user time while maximizing response quality. Discover how intelligent question sequencing, smart triggers, and personalized follow-ups can create meaningful interactions that drive business growth for your org. We'll explore the psychology behind effective survey design, from question framing to incentive structures that drive completion without compromising data integrity. Beyond design, we'll demonstrate how Salesforce integration automates response handling, creating seamless workflows that turn feedback into action. Attendees will better understand how mapping survey responses to Salesforce objects enables real-time customer insights and automated follow-up sequences that close the feedback loop. No one wants to take a survey, but after this session, attendees will be equipped with new tools to make surveys work for both your team and your users.

☕ Afternoon Break – Time to Recharge! 🚀 You've been soaking up Salesforce knowledge all day—now it's time to grab a coffee, stretch your legs, and refuel! Get some snacks, networking, and a little downtime before we dive into the next round of sessions. Take a breather, connect with fellow Dreamers, and get ready for more great content ahead! 🔥💡Don't forget to drop-off your Sponsors Passport at the registration desk!

As Buckeye Dreamin’ 2025 comes to a close, join us for the final session that will leave you motivated and inspired. We’ll reflect on the key themes, insights, and connections made throughout the conference before introducing our closing keynote speaker. Get ready for a powerful and thought-provoking message to help you take your Salesforce knowledge, strategies, and community engagement to the next level. Let’s end Buckeye Dreamin’ 2025 on a high note!

In the coming five years the world is set to be reshaped at a pace and to a degree greater than anytime in human history. The rise of machine learning sees a new technological and economic force emerge which puts the means of production in the hands of anyone brave enough to use it. Some - individuals, companies, countries - will use it wisely and well, and flourish. Others - through inertia, fear or good old fashioned human stupidity - will miss this opportunity of a billion lifetimes and be left wondering what just happened.

In this session, world renowned futurist Ben Pring will give you a path to the work ahead and a playbook on what to do when machines do everything. Mixing visionary insights with pragmatic advice gained from working with the world’s leading technologists, Ben will share his thoughts on the future of your work and how to get it.

In our lifetime digital technology has transformed the world. But barely scratched its surface. There is so much more to transform. To improve. You, your organization, live in an extraordinary time. Make the most of it. Start today by joining this Keynote closing session.

🏆 Buckeye Dreamin’ 2025 Awards Reception! 🎉 It’s time to celebrate the best of the best in our incredible Salesforce community! Join us at the Awards Reception as we recognize outstanding contributions, innovative solutions, and the amazing Trailblazers who make this ecosystem thrive. Enjoy great company, delicious food, and a few surprises as we raise a glass to excellence and achievement! 🍾🥂 Don't miss this chance to cheer on your peers and celebrate another unforgettable Buckeye Dreamin’! 🚀🔥